Privacy Policy

1.1 Information You Provide Directly

We collect information you voluntarily provide to us, including:

• Full name and business name

• Email address and phone number

• Mailing or business address

• Payment information (processed securely through third-party payment processors — we do not store full card numbers)

• Project details, business goals, and communications you share during consultations or via contact forms

• Login credentials if you access any client portal we provide

1.2 Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar tracking technologies, including:

• IP address and approximate geographic location

• Browser type, version, and operating system

• Pages visited, time spent on pages, and referring URLs

• Device type and screen resolution

• Clickstream data and interactions with website elements

1.3 Information from Third Parties

We may receive information about you from third-party sources, such as social media platforms, analytics providers, and business directories, when you interact with our profiles or content on those platforms.

We use the information we collect for the following purposes:

• To provide, operate, and improve our website design, development, and business optimization services

• To communicate with you regarding your project, proposals, invoices, and service updates

• To process payments and manage client accounts

• To send marketing emails, newsletters, or promotional materials (only with your consent, and you may opt out at any time)

• To respond to your inquiries, comments, and customer support requests

• To comply with legal obligations and enforce our agreements

• To analyze website usage and improve user experience through analytics tools

• To detect, prevent, and address technical issues, fraud, or unauthorized activity

We do not sell, trade, or rent your personal information to third parties. We may share information only in the following circumstances:

3.1 Service Providers

We work with trusted third-party vendors who assist us in operating our business, including payment processors, email service providers, website hosting companies, project management tools, and analytics platforms. These providers are contractually obligated to protect your data and use it only for the purposes for which it was disclosed.

3.2 Legal Requirements

We may disclose your information if required by law, subpoena, court order, or government regulation, or if we believe in good faith that disclosure is necessary to protect our rights, your safety, or the safety of others.

3.3 Business Transfers

In the event of a merger, acquisition, sale of assets, or other business transfer, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

We use cookies (small text files stored on your device) and similar technologies to enhance your experience on our website. Types of cookies we use include:

• Essential cookies: Required for the website to function properly

• Analytics cookies: Help us understand how visitors interact with the website (e.g., Google Analytics)

• Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness

You may disable cookies through your browser settings. Note that disabling certain cookies may affect website functionality. We honor Do Not Track (DNT) signals where technically feasible.

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, maintain our business records, and comply with legal obligations. Client project files are generally retained for a minimum of three (3) years following the completion of services. You may request deletion of your data at any time (see Section 7 below).

We implement commercially reasonable technical, administrative, and physical safeguards to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include encrypted data transmission (SSL/TLS), access controls, and secure password practices. However, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Depending on your location and applicable law, you may have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you

• Correction: Request that we correct inaccurate or incomplete information

• Deletion: Request that we delete your personal information, subject to legal retention requirements

• Opt-Out: Unsubscribe from marketing communications at any time by clicking 'unsubscribe' in any email or contacting us directly

• Portability: Request that we provide your data in a structured, machine-readable format

To exercise any of these rights, please contact us at contact@nexgenoptimize.com. We will respond to your request within thirty (30) days.

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that a minor has provided us with personal information, we will delete it promptly. If you believe a minor has submitted information to us, please contact us immediately.

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

We reserve the right to update this Privacy Policy at any time. When we make material changes, we will update the 'Last Updated' date at the top of this document and notify active clients via email. Your continued use of our website or services after such changes constitutes your acceptance of the revised policy.

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

NexGen Optimize | nexgenoptimize.com

Email: contact@nexgenoptimize.com

Location: Erie, Pennsylvania

This document is for informational purposes and constitutes the privacy practices of NexGen Optimize. Consult a licensed attorney for legal advice specific to your jurisdiction.